Privacy Notice

Last Updated: 9/22/2023

This Privacy Notice explains how information about you is collected, used, and disclosed by California Fish Grill, LLC ("California Fish Grill," "we" or "us"). This Privacy Notice applies to information we collect when you use our website (the "Site"), visit our restaurants, or otherwise interact with us.

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Alternative formats of this Privacy Policy are available to individuals with a disability. Please contact for assistance.


This Privacy Notice applies to the personal information of individuals (“you”, “your”, or “yours”) collected by California Fish Grill, including the personal information collected when you visit our (the “Site”).  This Privacy Notice does not apply to the personal information of individuals in their capacity as our prospective, current, or former employees, contract workers, board members, or owners, or their emergency contacts, dependents, or beneficiaries.

We may change this Privacy Notice from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Notice whenever you access the Site or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.

This Privacy Notice explains:

  1. Sources and categories of personal information we collect
  2. The purposes for which we use personal information
  3. How we may disclose your personal information
  4. Security and how long we keep your personal information
  5. Your choices and privacy rights for California residents
  6. Questions


California Notice at Collection: 

California Fish Grill collects the personal information identified in Section 1 for the purposes identified in Section 2 and retains it for the period described in Section 4. We do not sell your personal information or disclose it for cross-context behavioral advertising (“sharing”). We also do not collect or process sensitive personal information for the purpose inferring characteristics about you.

  1. Sources and categories of personal information we collect

We collect personal information you provide directly to us. For example, we collect personal information when you create an online account, make a purchase in our restaurants or through the Site, apply for a job, request customer support or otherwise communicate with us. In addition, when you access or use our Site, we automatically collect personal information about you. We may also collect personal information from our vendors and business partners.

The categories of personal information we collect are the following:

(A) Identifiers, for example: your name, email address, postal address, phone number, and birth date.

(B) Characteristics of Protected Classifications Under California or Federal Law, for example: your age or gender.

(C) Commercial Information, for example: purchases in our restaurants or through the Site. We collect payment card information on the Site, but we do not store full payment card numbers and all transactions are processed by our third-party payment processor.

(D) Internet Activity Information or Other Electronic Network Activity Information:

  • Log Information: We collect log information about your use of the Site, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Site.
  • Information Collected by Cookies and Other Tracking Technologies: We use various technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us improve our Site and your experience, see which areas and features of our Site are popular and count visits. Web beacons are electronic images that may be used in our Site or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. For more information about cookies, and how to disable them, please see the "Your Choices" section below.

(E) Geolocation Information: With your consent, we may collect information about your real-time location when you attempt to place an order from your mobile device. For more details, please see the "Your Choices" section below.

(F) Sensory or Surveillance Data, for example: voicemails and recordings from surveillance cameras.

(G) Professional Information, for example: business contact information and title.

(H) Inferences, for example: we might infer based on your purchase history that you would be interested in other products or services.


  • User Content, includes content you submit when you contact customer service or otherwise contact California Fish Grill.
  • Communications Data, for example: during our communications with you, we collect the content of these communications as well as metadata about the communications, i.e., date and time of the call or email and phone numbers.
  1. Purposes for which we use personal information

We may use personal information about you for various purposes, including to:

  • Provide, maintain and improve our Site;
  • Process your orders and send related information, including confirmations, status updates and receipts;
  • Send you technical notices, updates, security alerts and support and administrative messages;
  • Respond to your comments, questions, and requests and provide customer service;
  • Communicate with you about products, services, offers, promotions, rewards, and events offered by California Fish Grill and others, and provide news and information we think will be of interest to you;
  • Monitor and analyze trends, usage and activities in connection with our Site;
  • Enhance your experience using our products and services and to personalize your online experience
  • Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of California Fish Grill and others;
  • Facilitate contests, sweepstakes and promotions and process and deliver entries and rewards;
  • Link or combine with information we get from others to help understand your needs and provide you with better service;
  • Administer and protect our business and our Site (including troubleshooting, analysis, testing, system maintenance, support, reporting and hosting of data, and preventing fraud and abuse).
  • In connection with a corporate transaction, sale, or assignment of assets, merger, divestiture, or other changes of control or financial status of California Fish Grill or any of its subsidiaries or affiliates.
  • Report suspected criminal conduct to law enforcement and cooperate in investigations.
  • Exercise our rights under applicable law and to support any claim, defense, or declaration in a case or before a jurisdictional and/or administrative authority, arbitration, or mediation panel.
  • Ensure compliance with applicable laws and regulatory obligations.
  • Carry out any other purpose described to you at the time the personal information was collected; and
  • Any incidental purposes related to, or in connection with, the above.

Aggregated and Deidentified Information

We may aggregate and/or deidentify information, use it internally, and disclose to third parties.  Neither Aggregated Information nor Deidentified Information (defined below) is personal information.

  • “Aggregated Information” refers to information about a group of individuals from which the individually identifiable information has been removed. An example of Aggregated Information would be the statistic that 20 people used our website’s contact form on a given day.
  • “Deidentified Information” means information subjected to reasonable measures to ensure that the deidentified information cannot be associated with the individual. An example of Deidentified Information would be data point that an unidentified visitor first entered the Site through our main web page. We maintain Deidentified Information in a deidentified form and do not attempt to reidentify it, except that we may attempt to reidentify the information just to determine whether our deidentification processes function correctly.


  1. How we may disclose your personal information

We may disclose personal information about you as follows or as otherwise described in this Privacy Notice:

  • With vendors, consultants and other service providers, such as payment processors, who need access to such information to carry out work on our behalf;
  • In response to a request for information if we believe disclosure is in accordance with, or required by, any applicable law, regulation or legal process;
  • To the public as part of a press release, for example, to announce the winner of a sweepstakes if required by state law.
  • We may be required to disclose personal information in a court proceeding, in response to a court order, subpoena, civil discovery request, other legal process, or as otherwise required by law.
  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
  • Between and among California Fish Grill and our current and future parents, affiliates, subsidiaries and other companies under common control and ownership; and
  • With your consent or at your direction.

We may also disclose aggregated or deidentified information, which cannot reasonably be used to identify you.

We do not sell your personal information or disclose it to third parties for cross-context behavioral advertising. We also do not sell the personal information of children under 16 nor disclose it to third parties for cross-context behavioral advertising.

Social sharing features

The Site may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on our Site with other media, and vice versa. Your use of such features enables the disclosure of information to your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.


Advertising and analytics services provided by others

We may allow others to provide analytics services and serve advertisements on our behalf across the Internet and in applications. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Site and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked and conversion information. This information may be used by California Fish Grill and others to, among other things, analyze and track data, determine the popularity of certain content and other websites and better understand your online activity.

We may also work with other websites or platforms (such as Facebook) to serve ads to you as part of a customized campaign, unless you notify us that you prefer not to have information about you used in this way. To opt out, please send a letter to California Fish Grill, 4041 MacArthur Blvd., Suite 250, Newport Beach CA 92660 Attn: Vice President of Information Technology or email us at

Tracking across time and different sites

The Site tracks your online activities over time and across websites or online services on an individually identifiable basis.  [For example, we may serve you advertisements on other websites based on what appeared to interest you on our Site.  We do allow third parties to use our Site to track your activities over time or across other websites. 

Do not track setting

The Site currently does not respond to web browser “do not track” (DNT) signals or other mechanisms that indicate your preference for having information collected over time and across different web sites following your visit to our Site.  DNT is a preference you can set in your browser’s settings to let the website you visit, including the Site, know that you do not want the websites collecting your personal information.  You can also visit to learn more. 


  1. Security and how long we keep personal information

California Fish Grill takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.

We retain your personal information for the duration of the customer relationship, if any. We also retain your personal information for 12 months after our last interaction with you. We will retain personal information longer as necessary to comply with legal, administrative, or procedural requirements, for example, a litigation hold.

  1. Your choices and privacy rights for California residents

Transfer of information to the U.S. and other countries

California Fish Grill is based in the United States and the information we collect is governed by U.S. law. By accessing or using the Site or otherwise providing information to us, you consent to the processing, transfer and storage of information in and to the U.S. and other countries, where you may not have the same rights and protections as you do under local law.


Your choices

Account Information

You may update or correct information about you at any time by logging into your online account. If you wish to delete your account, please email us at, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.

Location Information

When you place an order using a mobile device, you will be asked to consent to the collection of your real-time location information. If you initially consent to our collection of this information, you can subsequently stop the collection at any time by changing the preferences on your mobile device. If you do so, certain features of our Site will no longer function.


Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Site and Promotional Communications

You may opt out of receiving promotional emails from California Fish Grill by following the instructions in those emails or by emailing with an “Opt Out” request. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Privacy rights for California residents

Note on Sensitive Personal Information: We do not infer characteristics from sensitive personal information.  California Fish Grill only uses sensitive personal information as necessary to perform the services or provide the goods the average person would reasonably expect when requesting those goods or services, to ensure security and integrity, short term transient use, to maintain the quality of our products and services, or for other purposes permitted by the California Privacy Rights Act and implementing regulations (“CPRA”) without the right to opt out.

Subject to applicable law, California residents have the following rights:

  1. Right to Know: You have the right to submit a request for specific pieces of your personal information obtained from you and for information about our collection, use, and disclosure of your personal information. 
  2. Right to Deletion: You have the right to request that we delete Personal Information that we have collected from you;
  3. Right to Correct: You have the right to request correction of inaccurate personal information maintained by us, taking into account the nature of the personal information and the purposes of processing the personal information.
  4. Right to Opt out of Sale and Sharing: You have the right to opt out of the sale of your personal information and the disclosure of your personal information for cross-context behavioral advertising.  
  5. Right to Restrict Use and Disclosure of Sensitive Personal information: You have the right to restrict our use and disclosure of your sensitive personal information to purposes permitted under the CPRA, such as security, quality control, uses required by law, and disclosures to vendors in support of the permitted purposes.  This right only applies to sensitive personal information collected or processed by California Fish Grill for the purpose of inferring characteristics about you.    
  6. Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

How to Exercise Your California Rights

We will respond to requests to know, delete, and correct in accordance with applicable law if it can verify the identity of the individual submitting the request.  You can exercise these rights in the following ways:


California Fish Grill (“CFG”) may have collected your email, name, and favorite location thru a web pop-up.  If you would like to know what data we have or would like to opt out and delete your information, please email us at and we will process the request and respond within the regulated timeframe. 

If you have used our online ordering service or kiosk, it is through our vendor, OLO ( You can review their privacy policy ( and see what may have been collected.  Should you wish to get removed from their system, please email us at, and we will process the request and respond within the regulated timeframe. 

If you have used our Guest Wi-Fi, we do not collect your information, we just use it to validate to connect.   

How We Will Verify Your California Request

If you submit a request through a password-protected account that you created before the date of your request, we will use the authentication mechanisms in the account to verify your identity.  Otherwise, we match personal data that you provide us against personal data we maintain in our files.  The more risk entailed by the request (e.g., a request for specific pieces of personal data), the more items of personal data we may request to verify you.  If we cannot verify your identity to a sufficient level of certainty to respond to your request, we will let you know promptly and explain why we cannot verify your identity.

Authorized Agents

If an authorized agent submits a request to know, correct, or delete on your behalf, the authorized agent must submit with the request either (a) a power of attorney that is valid under California law, or (b) document signed by you that authorizes the authorized agent to submit the request on your behalf.  In addition, we may ask you to follow the applicable process described above for verifying your identity.  You can obtain an “Authorized Agent Designation” form by contacting us at

Disclosures for Direct Marketing Purposes

California consumers who use the services may request that we provide certain information regarding our disclosure of your personal information to third parties for their direct marketing purposes.  You can make such a request by e-mail to   

  1. questions

If you have any questions about this Privacy Notice, please contact us at: or via mail at California Fish Grill 4041 MacArthur Blvd, Suite 250, Newport Beach, CA 92660 Attn Vice President of Information Technology